How Israel uses ‘hasbara’ to shift narratives in its favor

“Hasbara” might sound familiar—it’s Hebrew for “explanation,” but it also refers to a strategic communication method that Israel uses to shape perceptions and influence narratives in its favor. Amidst current crises, including bombings of schools and hospitals, targeting of humanitarian workers and journalists, and widespread human rights violations, many still question these realities and side with Israel’s defense. This is partly due to a well-crafted technique that affects public opinion and geopolitical outcomes. Today, we’ll explore Israel’s sophisticated methods of shaping perceptions.